Top Story


Home >> Advertising >> Article

PMAA 2007: Kidstuff, Solutions Integrated, Jagran Solutions bring home metals

Font Size   16
PMAA 2007: Kidstuff, Solutions Integrated, Jagran Solutions bring home metals

Kidstuff Promotional Marketing, Solutions Integrated Marketing and Jagran Solutions have done India proud at the Promotion Marketing Awards of Asia (PMAA) 2007. The three agencies have bagged six awards in all, while Solutions Integrated Marketing has also won the ‘Dragon of India’ Award.

Solutions Integrated Marketing won a Gold each for Best Business to Business Campaign, and for Best Dealer or Sales Force Activity, and a Bronze for the Best Direct Marketing Campaign.

Kidstuff Promotional Marketing won a Gold for the Best Event Marketing Campaign. Jagran Solutions has won a Bronze for Best Activity Generating Brand Volume, and a Silver for Best Small Budget Campaign.

The PMAA is now in its sixth year and recognises the best promotion marketing campaigns across Asia.

“It was a very difficult job for the judging panel to make their decision this time,” said Mike Da Silva, Director, PMAA, and President for the Marketing Agencies Association Worldwide.

R Lakshminarayanan, CEO, Mudra Marketing Services, which encompasses Kidstuff, said, “PMAA is one award we value very dearly because it rewards both creativity and effectiveness of the promotion or event. At Kidstuff, we are always conscious of the ROI we bring to the table.”


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...