People can’t get enough of festivities. One doesn’t really need a reason to celebrate. Taking this view forward, Pizza Hut has unveiled its new brand campaign that highlights the brand promise of changing everyday moments into celebrations, which is supported by their new tagline – ‘What are you celebrating today?’
The campaign showcases Pizza Hut as the perfect place to celebrate every occasion in life – small or big, from a new job to a new boss or a new girlfriend to being single again. It also highlights the 30 new menu offerings that go beyond just pizzas, including sautéed pastas, starters, drinks and desserts.
Anup Jain, Director - Marketing, Yum! Restaurants India - Pizza Hut, said, “Our new brand campaign promises to make people think of the small joys in life that can be celebrated and are often ignored. It highlights Pizza Hut as a perfect place to celebrate day-to-day moments with a comfortable setting and a wide range of menu offerings to choose from for most occasions, small or big. People are looking for the joy and experience of celebrations in everyday moment and we are here to provide them with just that.”
JWT India is the creative agency for Pizza Hut, while Highlight Films is the production house. Speaking on the thought process, Rohit Ohri, Managing Partner, JWT Delhi, said, “The new campaign is extremely relatable as it highlights happy moments from everyday life. The USP of the ad films is the celebratory feel while maintaining the simplicity of the situations.”
The campaign includes two different TVCs depicting everyday situations and celebrations at Pizza Hut. The campaign is supported by extensive outdoor, retail and online activation.
Each of the two ad films showcases two different situations being celebrated with equal enthusiasm and excitement. The first film is about two families celebrating the first words of their infants; and the second film showcases the joys of getting engaged as well as regaining the single status. The entire campaign highlights celebration of life at Pizza Hut, no matter how big or small the occasion is.