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Pizza Hut to expand outlets; adds new salad variant to portfolio

14-April-2005
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Pizza Hut to expand outlets; adds new salad variant to portfolio

Leading pizza chain Pizza Hut is planning to expand their outlets further. "We are adding 30 new outlets to the existing 98 restaurants and penetrating into towns with population of plus one million," said Pankaj Batra, Director-Marketing, Indian subcontinent, Yum! Restaurants International.

As part of the summer initiative, the chain plans to increase footfalls by adding new salad variant to their menu. The 'zero gravity salads' will be available to all the dine-in restaurants in the country. The concept is to deliver good flavour, which is also light on the stomach. Pizza Hut has also perked up the existing salads to make them delicious, wholesome and attractive.

On the new salad variant, Batra said, "Summer is an especially great time for salads and they are a great way to liven up a Pizza Hut dining experience and make it something special. Our decision to introduce a wider range of salads to our menu is a move to meet our customer expectations for freshly made appetising salads."

The new assortment of salads is offered to the customer at a price range of Rs 50 to Rs 75. Innovatively presented in a tortilla shell, the new line of fresh, green, tasty salads includes two options each for the vegetarians and the non-vegetarians - Garden Salad, Chicken Caesar Salad, Tropical Chicken Salad and Pasta Mint Salad.

Asked if the restaurant is planning to add new beverages for the season, he said, there are no such plans. Batra said that the focus would be on Pizza Hut's signature product, the personal pan pizza (6"), which was recently launched at an attractive price point of Rs 50 only. He said that this initiative has worked tremendously well for the brand and the offer will continue to pull more customers.

As of now the company has no plan to come out with a commercial for the summer offers, he added.

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