Top Story


Home >> Advertising >> Article

Pizza Hut goes ‘Full Punjabi’ with new campaign

Font Size   16
Pizza Hut goes ‘Full Punjabi’ with new campaign

Pizza Hut has recently introduced Full Punjabi, a new range of pizzas with toppings inspired by Punjabi cuisine. The pizza chain has now come up with a new television campaign to support this launch.

The TVC shows a group of young executives at Pizza Hut outlet for their lady boss’ farewell party. One guy has a secret crush on the boss but is hesitant to express his feelings to her. The essence of the campaign is captured by the line ‘Itne dil khol ke toppings, ki dil khul jaaye’. It brings alive the lavish spread of toppings on the Full Punjabi pizzas in keeping with the Punjabi spirit of indulgence and large heartedness and the Punjabi flavours, which make people open up and speak their heart out to each other in true Punjabi style.

The ad also carries the new tagline, ‘Stories Happen’, which captures the spirit of Pizza Hut as a place where people bond, forge strong relationships and create good memories while sharing great food. The TVC, which went on air recently, is expected to have a good recall with viewers with its humorous tone.

Commenting on the launch of the Full Punjabi range, Anup Jain, Marketing Director, Pizza Hut, said, “Pizza Hut is a global brand with an Indian heart. Through the Full Punjabi range, we offer an unbeatable combination of quintessential Indian flavours with the same great Pizza Hut taste and quality.”

He further said, “Our new TVC celebrates the Punjabi spirit and narrates a story that everyone can relate to. It truly captures the essence of our new tagline – Stories Happen.”

Pizza Hut has recently rolled out a brand transformation strategy in India. The transformation involves the launch of an ‘enhanced dine-in’ concept in the casual dining segment. This includes a new upgraded look as well as a new logo and tagline that fits with the brand’s evolution. Pizza Hut’s brand transformation strategy of ‘Enhanced Dine-In’ concept is part of a global re-imaging exercise that has already been successfully implemented in countries such as Hong Kong and the UK.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...