The New York Festivals Advertising Awards has nominated four Indians for the special New York Festivals Creative Achievement Awards. And these four are amongst the most well-known names in the Indian advertising industry – Piyush Pandey, Executive Chairman and NCD India and South Asia, O&M; KV Sridhar (Pops), National Creative Director, Leo Burnett India; Prasoon Joshi, Executive Chairman & Regional Creative Director, APAC, McCann Erickson; and Josy Paul, Chairman and National Creative Officer, BBDO India. This particular award is presented to some of the most talented and respected creative leaders in Asia. The Awards are being held at Shanghai, where Neil French and Joe Sedelmaier would be awarded the NYF Lifetime Achievement Awards.
Reacting to the news, Piyush Pandey said, “It’s no big deal. This Award is given for recognition to people in Asia for their creative work. I accept this award with grace and humility. It feels good to get this Awards along with others who have contributed in this creative field.”
Commenting on his nomination, Prasoon Joshi said, “There is no denying that any award that one gets makes you feel good. This becomes all the more special as your peer group judges you. I am thankful to the organisers for thinking of me and giving me this honour.”
Pops will be attending the Awards ceremony in Shanghai, which will be held outside the US for the first time. The Award recognises Pops’ extensive contribution to the Indian advertising industry, raising the creative standards of the office and the region, and the agency’s fine performance at various awards shows over the past years.
Josy Paul, who was surprised to hear his name in the nomination, commented, “NYF is a celebration of culture and arts, and the canvas is much larger than advertising. Recognition of this stature is a good push for me and is an energy booster. Having said that, the truth is also that there is a lot to be done and this is just the beginning.”
The Awards being held in an Asian country goes to prove that the world is recognising the talent pool available in these countries. NYF, too, has planned a series of awards and speaker sessions around the globe to give a taste to the people about the celebrated Awards. For the Awards in Shanghai, among the highlights is the ‘One Afternoon With Neil French’ session.
(With additional inputs by Pallavi Goorha Kashyup)