The organisers of the 2nd Dubai Lynx Awards have announced that Piyush Pandey, Executive Chairman and National Creative Director of Ogilvy, India & South Asia would be the jury president for TV/Cinema, Print, Outdoor and Radio. The Awards will form part of the first Dubai International Advertising Festival to be held from March 31, 2008 to April 2, 2008.
“When we initially announced the launch of Dubai Lynx, we had said that we would bring the best jurors and presidents available in the world today. They don’t come any bigger than Piyush Pandey, a former Cannes jury president and a legend not just in India but around the world,” said Philip Thomas, CEO, Cannes Lions, organisers of Dubai Lynx.
An official communiqué stated, “Pandey, who became the first Asian to be president of a Cannes jury in 2004, doesn’t think of advertising as a job. In fact he maintains, ‘When you’re having so much fun, how can you call it work?’. He hates being called the Godfather of Indian Advertising, a title often thrust upon him. He would rather be known as the Minister of Fun at O&M Advertising.”
Commenting on his appointment, Pandey said, “I am delighted to be Chairing the Dubai Lynx Festival Jury 2008. This is a young Festival and, therefore, an opportunity for all of us to build a distinctive character for it, a character that is unique to this region and yet is an inspiration for the rest of the world. It will be my endeavour to work with the distinguished jury members, select the best pieces of work that are not confined to the tastes of just our fraternity, but are capable of delighting people that they are created for.”