Top Story


Home >> Advertising >> Article

Piyush Pandey named Vice-Chairman of Ogilvy & Mather Asia Pacific

Font Size   16
Piyush Pandey named Vice-Chairman of Ogilvy & Mather Asia Pacific

Piyush Pandey has been elected as Vice-Chairman of Ogilvy & Mather Asia Pacific by the agency’s Regional Board.

Pandey will continue as Executive Chairman and National Creative Director of Ogilvy & Mather India, where under his leadership since 1994 the Group has been recognized by the industry as India’s most creative agency ten times in the last eleven years.

In 2004, Pandey had the honour of being the first Asian to be president of the Cannes jury. In 2006, he was inducted into Ogilvy’s Worldwide Board.

Miles Young, Chairman of O&M Asia Pacific, commented, “I can’t think of anyone who better embodies the values established by David Ogilvy or who better symbolizes the excitement of Indian.”

Young further said, “The combination is lethal. Piyush contributes not just to the development of our brand but to the industry as a whole in a remarkable way. While he remains firmly based in India, we need his management counsel up and down Asia. India is becoming quite fundamental to many of our clients’ strategies in this part of the world, and when Piyush speaks for India he also speaks for Asia.”


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...