Over the past several years, the Indian advertising industry has earned the distinction of winning awards for path breaking campaigns that have won recognition from national and international audiences.
It is only fitting then, that the Cannes Advertising Festival authorities have invited two Indian advertising luminaries to be on the jury. Piyush Pandey, National Creative Director, Ogilvy & Mather and the man credited with driving O&M''''s rise to the position of the country''''s numero uno creative agency, has been nominated for the Cannes International Advertising Festival''''s Film Jury. This seems a fitting recognition of the man whose work has won accolades at the Asia Pacific AdFest, The One Show, New York AdFest and the London International Advertising Festival.
And joining Piyush Pandey at Cannes will be Divya Gupta, President, The Media Edge, India (media division of Rediffusion DY&R). Divya has an exemplary track record of devising creative solutions to media and marketing problems. Thanks to her efforts, premier advertisers such as BAT, Lakme Lever (I) Ltd., Procter & Gamble and Johnson & Johnson have seen their brand equity vastly enhanced. Divya seemed delighted and shared the excitement with exchange4media "Being part of the jury for such prestigious awards feels great and these awards are a global recognition of the contribution that media brings to the table in any communication initiative." The originality of her ideas on media in communications and her pioneering media innovations have won her a host of national and international awards. It is both fitting and logical, therefore, that she be invited to be on the Jury.
Commenting further Divya adds " These awards are the acid test and we media practitioners apply such filters to our work constantly so that we achieve breakthrough media solutions through innovative approaches"
As reported by exchange4media earlier in March, the categories up for grabs at Cannes are Press/Poster/Film, Direct Marketing, Media Innovation, Young Creatives and Cyber. The Palais de Festivals is the venue of the event. Last year, as many as 81 delegates from India visited the Cannes.
The selection of Piyush Pandey and Divya Gupta for the Jury at the Cannes International Ad Festival is not only a matter of pride for their respective agencies, but also an honour for the Indian advertising industry. It reiterates its credentials as a profession that has acquired world-class status, placing it firmly on the global marketing communications map.