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Piyush Pandey & Sam Balsara to lend creative muscle to BJP's Assembly poll campaign

12-August-2014
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Piyush Pandey & Sam Balsara to lend creative muscle to BJP's Assembly poll campaign

As the Bharatiya Janata Party (BJP) gears up for the Assembly elections in four states – Maharashtra, Haryana, Jharkhand and Jammu & Kashmir – later this year, the party has again roped in admen Piyush Pandey and Sam Balsara to lend creative edge to its poll campaign.

As reported by The Economic Times, BJP president Amit Shah has already held talks with what is referred to as the ‘Dream Team’

As is known, Piyush Pandey, Executive Chairman & Creative Director, South Asia, Ogilvy & Mather and his team had come up with slogans such as ‘Achche din aane wale hain’, ‘Janta maaf nahin karegi’ and ‘Ab ki baar Modi sarkaar’ as part of BJP’s highly successful campaign for the Lok Sabha elections held earlier this year.

Though details regarding slogans and messaging are not yet known, as per the ET report, the work would again be done through advertising agency Soho Square, part of the WPP Group. Soho had handled the television, radio and print campaigns for the BJP for the Lok Sabha elections.

Sam Balsara, Chairman & Managing Director, Madison World had managed the media side of the business for the Lok Sabha polls.

Meanwhile, Manoj Ladwa has been roped in to work on the communications aspect for the Assembly elections. Ladwa, a London-based mergers and acquisitions lawyer, had served as the Communications Director for BJP’s mainstream campaign for the Lok Sabha elections.

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