Top Story

e4m_logo.png

Home >> Advertising >> Article

Pitching for Rs 40-cr BPCL ad account begins today

26-November-2004
Font Size   16
Share
Pitching for Rs 40-cr BPCL ad account begins today

Bharat Petroleum Corporation has invited agencies to take care of its Rs 40-crore advertising business. The pitch process is spread over today and tomorrow, where nine agencies will compete to get a share of the business. As is the process, the petro major is looking at empanelling three agencies.

The account currently lies in the custodianship of Lowe India and Saatchi & Saatchi. While Lowe handles the corporate branding part of the business, Saatchi takes care of the products like Pure For Sure, Speed, MAK Lubricant and Bharat Gas amongst others. In the previous empanelment, Contract too was one of the empanelled agencies. However, at a later stage, the relation ceased to exist. This year, because of its deal with Shell, Contract isn’t a part of the pitch process at all.

The agencies in the fray are Lowe, Saatchi & Saatchi, FCB Ulka, Grey Worldwide, Bates, Enterprise Nexus, Everest and Euro RSCG. Most other bigwigs in the industry aren’t a part of the process due to conflicting businesses. A decision on the pitch is expected soon.

BPCL is the first refinery to process newly found indigenous crude oil in the country. To give a background, in 1976, the Burmah Shell Group of Companies was taken over by the Government of India to form Bharat Refineries Limited, which was renamed as Bharat Petroleum Corporation Limited in 1977. Being one of the key players, BPCL has played a substantial role in structuring the petroleum category of the country.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited