Pondicherry Tourism had invited a number of agencies for a pitch for its creative and media account about a month ago, according to reliable sources. Pitches are finally taking place now in Pondicherry with a number of agencies stationed there to take home the account.
About 23 agencies are expected to be competing in the pitch. McCann Erikson, TBWA, Euro RSCG, Interface Communications, RK Swamy are but a few of the agencies in the fray. Short listing is happening and will soon come to a completion with the final results likely to be announced in a week or two.
McCann Erickson and TBWA Kochi shared the account earlier. The invitation to pitch is part of a refurbishing activity by Pondicherry Tourism to gain a fresh perspective of the situation.