Top Story

e4m_logo.png

Home >> Advertising >> Article

Pitch on for Pondicherry Tourism

18-June-2004
Font Size   16
Share
Pitch on for Pondicherry Tourism

Pondicherry Tourism had invited a number of agencies for a pitch for its creative and media account about a month ago, according to reliable sources. Pitches are finally taking place now in Pondicherry with a number of agencies stationed there to take home the account.

About 23 agencies are expected to be competing in the pitch. McCann Erikson, TBWA, Euro RSCG, Interface Communications, RK Swamy are but a few of the agencies in the fray. Short listing is happening and will soon come to a completion with the final results likely to be announced in a week or two.

McCann Erickson and TBWA Kochi shared the account earlier. The invitation to pitch is part of a refurbishing activity by Pondicherry Tourism to gain a fresh perspective of the situation.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems