The Pitch Madison Advertising Report, the most awaited report on predictions of ad spends in the media and advertising industry, is all set to be released in Mumbai today. The report, launched by Pitch magazine of the exchange4media Group in partnership with Madison Media, tracks and analyses how and where advertisers are spending their money and how much advertising monies were spent on different media verticals the previous year, besides predicting growth trends for the next year. The special report, in its twelfth year now, aims at understanding the challenges and opportunities that lie ahead for marketers and various media – Print, TV, Radio, OOH, Digital and Cinema.
Sam Balsara, Chairman, Madison World will present the highlights of the report, analysing its findings. Shri Jitendra Shankar Mathur, Special Secretary, Ministry of Information & Broadcasting, will address the gathering and also participate in a high-power panel discussion on the ‘Media’s Make-in-India Story’ along with media moguls Punit Goenka, MD and CEO, Zee Entertainment Enterprises Limited, Benoy Roychowdhury, Executive Director, HT Media, Ashok Venkatramani, CEO, ABP News Network and Tarun Katial, CEO, Reliance Broadcast Network Limited. Sam Balsara will moderate the panel, engaging the participants in a discussion on what the government should do to strengthen media and what media can do to strengthen the government’s agenda of economic growth.
At the event, VL Rajesh, CEO, ITC Foods will deliver a talk on ‘Marketing through the lens of a CEO’, while Bharat Puri, CEO, Pidilite Industries will share his views on ‘What Indian marketers get right and what they can learn from multinationals’. Raj Nayak, CEO, Colors will speak on why TV is the evergreen medium, and Pradeep Shrivastava, Marketing Director, Reliance Jio will talk of content as the new arsenal in a marketer’s kitty. Vikram Sakhuja, CEO, Madison Media Group will decipher for the audience why advertisers don’t get the best out of media.
Over the years, the Pitch Madison Advertising Report has become a point of reference for marketers, media owners, media buying and planning professionals to stay updated on industry trends and key developments in various mediums. Besides the growth report of different mediums of media in terms of revenue and forms, the report includes additional information such as top category spenders, India’s Top 50 advertisers, amongst other insights.