Top Story

e4m_logo.png

Home >> Advertising >> Article

Pitara.Com unveils browser for tiny tots

14-November-2000
Font Size   16
Share
Pitara.Com unveils browser for tiny tots

Pitara.com , a children's site which received an unspecified amount in the first round of funding from ICICI for a 30 per cent stake a few months ago, claims it is embarking on a products and services strategy which will get it revenues from internal accruals The company claims it has already begun generating good revenue through advertisements and sponsorships. On Monday, it launched a kids' browser called 'Krowser', which is designed to automatically screen and block objectionable material not meant for children. Krowser, once installed, gives children access to the cyberspace where they can surf just like any other conventional browser, but it keeps a check on the appropriateness of the site being requested by the user. Once installed, the children cannot use any other browser such as Netscape or Internet Explorer to surf the Net. The company is already in the final stage of talks with the Delhi Public School, Shriram and Mother's International for providing Kroswer free of charge. Krowser already boasts of a resource base of over 21,000 sites, more than the Yahooligans, which has only 20,000 sites meant to be accessed by children.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited