Piramal Consumer Products, under the umbrella of Piramal Healthcare, has called for a media pitch, according to highly placed sources. Lodestar UM is currently handling the media duties for the vertical. The account size is estimated to be around Rs 40 crore. No official confirmation was forthcoming at the time of filing this report.
The Consumer Products vertical at Piramal Healthcare is one of the fastest growing categories, with popular brands such as Saridon, Lacto Calamine, i-Pill and Supractiv. The range straddles the pharmaceutical space as well as the personal care space with brands in diverse product categories such as vitamins and nutrition, analgesics, dermatological, antacids and cough and cold.