Pierce Brosnan might have outdone the bad guys and also charmed the most beautiful ladies as James Bond but when it came to an ad, that too for a pan masala brand in India, he was flummoxed, to say the least, at what followed.
The latest Pan Bahar ad featuring Brosnan has received its fair share of flak right from the Hollywood actor being trolled on social media to several other controversies surrounding the ad. In a latest development in certain sections of the media, Brosnan has said that he is “deeply shocked and saddened” by the "unauthorised and deceptive use” of his image in the Pan Bahar advertisement which recently ran in India.
In an interview to People Magazine, he said, "As a man who has spent decades championing women's healthcare and environmental protection, I was distressed to learn of Pan Bahar's unauthorised and deceptive use of my image to endorse their range of pan masala products."
"I would never have entered into an agreement to promote a product in India that is dangerous to one's health," he said.
On October 7, newspaper and billboard ads of Brosnan endorsing Pan Bahar were splashed all across India. Causing much amusement to many people, Brosnan holding a tin of Pan Bahar, a health-hazard product known to cause cancer, also resulted in stirring up a huge controversy.
Brosnan also said to People Magazine that his contract stated that he was to advertise a "breath freshener/tooth whitener," which wouldn't include an ingredient that turns saliva red and that he had agreed to advertise a single product which was presented as "all-natural containing neither tobacco, supari, nor any other harmful ingredient."
"Having endured, in my own personal life, the loss of my first wife and daughter as well as numerous friends to cancer, I am fully committed to supporting women's healthcare and research programs that improve human health and alleviate suffering," he added.
Brosnan said that the Pan Bahar company had "grossly manipulated" media outlets into believing that he was a brand ambassador for its entire of products, and that he had demanded the removal of his image from all its products.
"I shall endeavour to rectify this matter," he said. "In the meantime, please accept my sincerest and heartfelt apologies to all whom I have offended."
Brosnan also said to People Magazine that he has the "greatest love and affection for India and its people.”