Top Story

e4m_logo.png

Home >> Advertising >> Article

Pidilite signs Umbrella for corporate design development

28-February-2006
Font Size   16
Share
Pidilite signs Umbrella for corporate design development

Umbrella has added a new name to its list of clients – Pidilite Industries. Umbrella will be working with Pidilite for design direction on a retainer basis. Pidilite has over 200 brands like Fevicol, Fevicryl and Dr Fixit, catering to different target groups like professional artists, students, housewives, craftsmen, etc.

Supriya Kulkarni, Design Director, Umbrella, said, “I’ve been associated with Pidilite Industries for almost three years now. Naturally, this has resulted in better understanding of the company and the diverse products that it has to offer. This proves to be a huge advantage while working on the account.”

Explaining her choice of Umbrella, Pooja Tandon, Design Manager, Pidilite, said, “Our product range includes adhesives, sealants, paints, construction chemicals, fabric care, art and stationery. Therefore, it is quite a challenging design assignment. Each category needs to be approached and treated differently. This is where Umbrella proves to be a valuable asset. Working with Umbrella, we have realised that not only are they experts when it comes to design, but they also have a good understanding of our diverse consumer base. They provide great design solutions for print and production, packaging and space design.”

Kulkarni added, “Pidilite gives us a real wide canvas to work on. We design for local carpenters on one hand, and an international audience on the other.”

This outsourcing of the corporate design development confirms the trend that clients are seeking out – specialised outfits for specific requirements.

Umbrella had recently revamped the corporate identity of Kalyani and Reliance Industries. Clients seem to share a certain comfort level when they have design specialists working on their corporate design requirements.

Tags

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India