Enhance India, the specialist retail branding and navigational signage solutions unit of the Starcom MediaVest Group, has been appointed as the exclusive consultant for navigational and ambient media assets by Phoenix Mills. Enhance India will be offering its solution to the entire premises of High Street Phoenix, including the upcoming Sky Zone Palladium and other venues.
Speaking on the appointment, sources at Phoenix Mills said, “EGD and navigational signage have vital importance in malls and retail outlets. A consumer’s experience should be memorable and stress free and thus, by providing these solutions we will enhance their mall experience.”
Kaushik Chakravorty, Country Head, Enhance India, said, “Phoenix is one of the premier shopping and leisure destinations not only in Mumbai but perhaps in all of India and attracts many types of customers every day. They are one of the few malls in India to have a professional EGD team and we are happy to get an opportunity to design and activate the environmental graphics, to make the place friendlier and improve the traffic productivity.”
Enhance India was set up in June 2006 and is an affiliate of Starcom MediaVest Group in India. It specialises in retail, visual and merchandising solutions; environmental graphic design, navigational signage consultancy and implementation solutions to large campuses like universities, malls, hospitals, and factories across India; and OOH media creation consultancy, among others.