Top Story

e4m_logo.png

Home >> Advertising >> Article

Phoenix Mills appoints Enhance India as environmental graphics design consultants

06-December-2007
Font Size   16
Share
Phoenix Mills appoints Enhance India as environmental graphics design consultants

Enhance India, the specialist retail branding and navigational signage solutions unit of the Starcom MediaVest Group, has been appointed as the exclusive consultant for navigational and ambient media assets by Phoenix Mills. Enhance India will be offering its solution to the entire premises of High Street Phoenix, including the upcoming Sky Zone Palladium and other venues.

Speaking on the appointment, sources at Phoenix Mills said, “EGD and navigational signage have vital importance in malls and retail outlets. A consumer’s experience should be memorable and stress free and thus, by providing these solutions we will enhance their mall experience.”

Kaushik Chakravorty, Country Head, Enhance India, said, “Phoenix is one of the premier shopping and leisure destinations not only in Mumbai but perhaps in all of India and attracts many types of customers every day. They are one of the few malls in India to have a professional EGD team and we are happy to get an opportunity to design and activate the environmental graphics, to make the place friendlier and improve the traffic productivity.”

Enhance India was set up in June 2006 and is an affiliate of Starcom MediaVest Group in India. It specialises in retail, visual and merchandising solutions; environmental graphic design, navigational signage consultancy and implementation solutions to large campuses like universities, malls, hospitals, and factories across India; and OOH media creation consultancy, among others.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education