Top Story


Home >> Advertising >> Article

PHD retains Porsche’s global media account following competitive pitch

Font Size   16
PHD retains Porsche’s global media account following competitive pitch

PHD Worldwide, part of Omnicom Media Group, has retained Porsche’s global media business following a competitive pitch. PHD, which has been working with the German luxury sports car maker since winning the business in May 2010, will manage all media activities. 

The global account is coordinated out of PHD Germany, Frankfurt. The global gross media budget per year is in the mid-double-digit million Euro range.

Mike Cooper, CEO, PHD Worldwide said, “Porsche is one of the world’s most prestigious brands and we’re delighted that we will continue to work with them and build on the successful partnership we’ve had over the past three years.”

Earlier this year, PHD won the global category planning for GSK, adding to its global communications planning for Unilever, as well as handling the media business for the likes of HTC, Bentley and Hyatt, among others.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO