PHD Worldwide, part of Omnicom Media Group, has retained Porsche’s global media business following a competitive pitch. PHD, which has been working with the German luxury sports car maker since winning the business in May 2010, will manage all media activities.
The global account is coordinated out of PHD Germany, Frankfurt. The global gross media budget per year is in the mid-double-digit million Euro range.
Mike Cooper, CEO, PHD Worldwide said, “Porsche is one of the world’s most prestigious brands and we’re delighted that we will continue to work with them and build on the successful partnership we’ve had over the past three years.”
Earlier this year, PHD won the global category planning for GSK, adding to its global communications planning for Unilever, as well as handling the media business for the likes of HTC, Bentley and Hyatt, among others.