PHD recently appointed Donna Arifin as General Manager of the Indonesia office, in a move to strengthen its presence in Southeast Asia. As part of her new role, Arifin will oversee all business functions of the agency.
Speaking about her move to PHD, Donna Arifin said, “PHD’s culture and passion for the business resonates with me and I am excited to join the talented team and lead PHD forward in its upward journey.”
She previously held the post of GM, Sales and Marketing at MSN Indonesia where she was responsible for revenue growth and product adoption. She has worked with brands like Telkomsel, Bakrie Telecom, Microsoft, Intel, and Unilever.
Commenting on the appointment, Susana Tsui, CEO of PHD APAC said, “PHD markets in SEA have been gathering strong momentum over the past few months. Indonesia is a high-growth market that has been a part of key recent wins like Ferrero and SC Johnson. Donna’s appointment is an acknowledgement of PHD’s ongoing commitment to grow our capabilities across all markets in SEA by incorporating a strong leadership team. I am confident that Donna will take PHD to the next level of success in Indonesia.”
Arifin will be reporting directly to Rajat Basra, CEO, Omnicom Media Group Indonesia. Commenting on the appointment, Basra said, “Donna is a unique talent with capabilities spanning all corners of our business – digital, client, and media/publisher. She has a strong track record of delivering effective results and understands the nuances of the market very well. Undoubtedly, her diverse experience will strengthen and enhance the expertise we have built for PHD in Indonesia.’’
Arifin replaces Ai Kusumastuti, who moves to Omnicom Media Group Indonesia as Head of Accountability.
“Ai has been brilliant in her former role and she is credited with building PHD’s reputation in the market and putting together a strong talent pool. I am confident that she will value-add to Omnicom Media Group’s operations and further strengthen it,” added Basra.