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PHD and MediaCom retain GSK global media account estimated at around $1.7 billion

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PHD and MediaCom retain GSK global media account estimated at around $1.7 billion

GlaxoSmithKline has retained incumbent agencies PHD and MediaCom from the GroupM umbrella to handle its global media account( planning and buying ) after a competitive pitch. The account size is estimated at $1.7 billion according to reports. The review was initiated earlier this year. 

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