Saif Ali Khan has been signed on as the male brand ambassador for Head & Shoulders anti dandruff shampoo. The new Head & Shoulders campaign featuring the actor broke on various TV channels on August 1. The TVC, which has been shot in Bangkok, has been conceived by Saatchi & Saatchi.
Vidya Murthy, Brand Manager, Head & Shoulders said, “Saif is a natural fit for Head & Shoulders as he epitomises today’s style and also represents the youth, who are constantly multi-tasking, have varied interests and many passions and, therefore, do not want to worry about dandruff.”
The ad shows that Khan’s uppermost thought is occupied by Kareena Kapoor blowing kisses to him. Quickly realising that he is getting lost in thought, he argues that ‘Kareena’ is not the only thing on his mind. What follows are all of Khan’s other passions and fantasies – driving a sports car, strumming away on his electric guitar, and even batting for the Indian cricket team.
The ad shows that Khan has room to think of all his multiple passions because he doesn’t have dandruff on his mind. The TVC concludes with the actor encouraging viewers to go ahead and think about their passions freely since dandruff would not be on their mind – thanks to Head & Shoulders.