Perspectrum, the integrated marketing communications (IMC) arm of Percept Holdings, has announced the win of new accounts worth around Rs 10 crore in the last three months. The accounts include Zicom, Idea Cellular, Himalayan Ski Village and Nissan LCV.
Commenting on the wins, Debashis Das, CEO, Perspectrum, said, “We are thrilled to be working with such a diverse set of clients and categories. The pitch processes were very challenging and competitive, and we are very excited about these 360-degree opportunities given by our clients.”
The official note states that the wins were the result of the launch of an aggressive business strategy from the company. Furthermore, the communiqué explains that Perspectrum will have a strategic role in the most of these businesses, and will use its proprietary IMC tools like ‘Perspectrum Thrust’ to drive the brands communications.
Commenting on the appointment of Perspectrum, Alister Taylor, Executive Director-Marketing, Himalayan Ski Village, said, “The hands-on experience of Percept Holdings’ various group companies across different communication verticals, backed by Perspectrum’s varied talent of professionals and tools, was truly a great amalgamation of what I say ‘a truly integrated approach’.”
Evarist Rego, VP, Perspectrum Consultancy, noted that the last few months have been very exciting. “Our proprietary tools, backed by our market research capabilities, provided us with key insights of the consumers. This resulted in Perspectrum presenting consumer-driven marketing strategies which were very critical to our wins,” he added.