Top Story

e4m_logo.png

Home >> Advertising >> Article

Perspectrum Consultancy bags DG Group’s Catch Spices and Sprinklers account

05-September-2008
Font Size   16
Share
Perspectrum Consultancy bags DG Group’s Catch Spices and Sprinklers account

Perspectrum Consultancy, a division of Percept Ltd, has been awarded the business of DS Group’s Catch Spices and Sprinklers. Perspectrum Consultancy is a market research driven integrated marketing communication consultancy offering innovative marketing and communication solutions based on a cohesive and integrated approach.

Perspectrum will focus on complete above the line and below the line activities for the Catch brand. The size of the business is pegged at upwards of Rs 4 crore.

Commenting on the win, Evarist Rego, COO, Perspectrum, said, “DS Group is one of the largest conglomerates in the FMCG space, and winning one of their flagship brands was a big challenge. Our in-depth understanding of a this challenging category and our capabilities in generating innovative ideas that were unique, relevant and highly sustainable in the long run, helped us win the account.”

Perspectrum had presented the DS Group with a detailed 360-degree integrated marketing communication plan that was built on key strategic insights amongst the users as well as non-users of Catch Spices.

Going forward, Perspectrum will bring in a 360-degree integrated marketing approach to help DS Group revamp Catch Spices and Sprinklers. The consultancy will adopt a strategy to increase visibility in a cluttered and low involvement category, thereby increasing brand preference. Media continues to be handled by its centralised agency. Besides TV and print, Perspectrum will consult Catch on new innovative mediums and solutions to reach out to its identified consumers.

A Perspectrum spokesperson said, “The company will be doing a lot of BTL activities for Catch. The company is planning to do a lot of road shows.”

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017