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Perspectrum Consultancy bags DG Group’s Catch Spices and Sprinklers account

05-September-2008
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Perspectrum Consultancy bags DG Group’s Catch Spices and Sprinklers account

Perspectrum Consultancy, a division of Percept Ltd, has been awarded the business of DS Group’s Catch Spices and Sprinklers. Perspectrum Consultancy is a market research driven integrated marketing communication consultancy offering innovative marketing and communication solutions based on a cohesive and integrated approach.

Perspectrum will focus on complete above the line and below the line activities for the Catch brand. The size of the business is pegged at upwards of Rs 4 crore.

Commenting on the win, Evarist Rego, COO, Perspectrum, said, “DS Group is one of the largest conglomerates in the FMCG space, and winning one of their flagship brands was a big challenge. Our in-depth understanding of a this challenging category and our capabilities in generating innovative ideas that were unique, relevant and highly sustainable in the long run, helped us win the account.”

Perspectrum had presented the DS Group with a detailed 360-degree integrated marketing communication plan that was built on key strategic insights amongst the users as well as non-users of Catch Spices.

Going forward, Perspectrum will bring in a 360-degree integrated marketing approach to help DS Group revamp Catch Spices and Sprinklers. The consultancy will adopt a strategy to increase visibility in a cluttered and low involvement category, thereby increasing brand preference. Media continues to be handled by its centralised agency. Besides TV and print, Perspectrum will consult Catch on new innovative mediums and solutions to reach out to its identified consumers.

A Perspectrum spokesperson said, “The company will be doing a lot of BTL activities for Catch. The company is planning to do a lot of road shows.”

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