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Personal Care advertising in print up 2 per cent in H1 2007: AdEx study

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Personal Care advertising in print up 2 per cent in H1 2007: AdEx study

The Personal care/hygiene sector advertised significantly in General Interest newspapers and Women Interest magazines. HUL, with 23 per cent advertising share, topped the Top 10 advertisers list, while Pepsodent and Center Fresh topped the chart of new brand launches on Print during the first half of 2007.


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