Top Story

e4m_logo.png

Home >> Advertising >> Article

Personal & healthcare sector continue to lead in misleading ads

15-April-2014
Font Size   16
Share
Personal & healthcare sector continue to lead in misleading ads

In January 2014, Advertising Standard Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld 134 out of 144 advertisements. Ads in the Personal and Healthcare sector category again emerged with 77 per cent of total misleading advertisements.

The CCC found the claims in health and personal care product or service ads of 105 advertisers, released in the press, to be either misleading or false or not adequately/ scientifically substantiated and hence violating ASCI’s Code. Some of the health care products or services ads also contravened provisions of the Drug & Magic Remedies Act. Complaints that were upheld included ads by Philips Kerashine Range, Dabur Chyawanprash, Dabur Shilajit Gold, and Zandu Kesari Jeevan, among others.

The CCC found claims in print ads by 10 different advertisers that were not substantiated, violating the ASCI Guidelines for Advertising of Educational Institutions and hence the complaints against the ads were upheld.

In the Consumer Durables sector, the CCC concluded that the claims mentioned in five advertisements were not substantiated and contravened ASCI’s Code.

The CCC concluded that the claims mentioned in seven advertisements in the Foods & Beverages category were not substantiated and contravened ASCI’s Code. The complaints were upheld.

 

Tags

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

Prominent newspapers in Manipur left their editorial space blank to protest the burning down of copies of a local daily reportedly by BJYM, the youth wing of BJP

At the recently held India Public Relations & Corporate Communications Awards 2017 (IPRCCA), communication experts deliberated on various aspects of the industry and searched for best practices that c...