In January 2014, Advertising Standard Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld 134 out of 144 advertisements. Ads in the Personal and Healthcare sector category again emerged with 77 per cent of total misleading advertisements.
The CCC found the claims in health and personal care product or service ads of 105 advertisers, released in the press, to be either misleading or false or not adequately/ scientifically substantiated and hence violating ASCI’s Code. Some of the health care products or services ads also contravened provisions of the Drug & Magic Remedies Act. Complaints that were upheld included ads by Philips Kerashine Range, Dabur Chyawanprash, Dabur Shilajit Gold, and Zandu Kesari Jeevan, among others.
The CCC found claims in print ads by 10 different advertisers that were not substantiated, violating the ASCI Guidelines for Advertising of Educational Institutions and hence the complaints against the ads were upheld.
In the Consumer Durables sector, the CCC concluded that the claims mentioned in five advertisements were not substantiated and contravened ASCI’s Code.
The CCC concluded that the claims mentioned in seven advertisements in the Foods & Beverages category were not substantiated and contravened ASCI’s Code. The complaints were upheld.