Top Story


Home >> Advertising >> Article

Persistence, performance & pulling up power Boring Brands

Font Size   16
Persistence, performance & pulling up power Boring Brands

Set up in 2009 to cater to start-up brands, Boring Brands has completed four years in the market. In these four years, the agency has worked with 40 clients in education, mobility, e-commerce and digital media, including Ozone Media, Aspiring Minds, iProf Learning Solutions and Your Next Leap, among others.

Though the agency is based in North India, 20 per cent of its clients so far have been from Hyderabad, Chennai and Bangalore. In addition, 26 per cent of the revenue comes from global markets.


According to Aakriti Bhargava, Co-founder, Boring Brands, there are three Ps that have contributed to the agency’s success – Persistence, Performance and Pulling up.

Commenting on the agency’s growth, Bhargava said, “We have succeeded despite the doubts and challenges, which is a testament to our hard work. In fact, most of our business has been through word of mouth. We are the first name that pops into mind when anybody thinks start-up marketing.”

Bhargava emphasised on the philosophy of ‘Relationship before Revenues’, which, she said, has been the single factor helping Boring Brands retain more than 70 per cent of its clients. Last year, Boring Brands got more than 86 per cent of new brands under its fold, she added.

This year, the agency has launched a new platform,, which will be a one-stop destination for all start-up events in India. “While working for start-ups for the past four years, we noticed that while there were many interesting events out there, there was no platform which collated all events together. We totally believe this is a community which is aware of importance of events and hence, we devised,” explained Bhargava.

According to her, the challenge in the market today is finding the right talent. The most recent skill that the agency is offering is business analytics and market driven reports that help the clients prepare and plan better.

“When I and my co-partner Anshul Sushil first thought of the idea, we faced many doubts about our future and career feasibility. We both left our successful careers to take the leap of faith. But we persisted and persevered and it paid off. That is how we have reached where we are today. We have moved from PR to social media to designing to content and more. We hope to add many more skills and present as many tools as possible to our clients,” Bhargava concluded.

There is an annual tradition at Boring Brands to set an internal mission every year. Last year, it was green – the colour which stands for fresh thought and growth. This year, it is will be orange – the colour of rebellion and change. The agency is also hoping to evolve in the digital and mobile medium.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow