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PerceptH Delhi commences multimedia campaign for DLF Group; Ad spend pegged at Rs 50 crore plus

PerceptH Delhi commences multimedia campaign for DLF Group; Ad spend pegged at Rs 50 crore plus

Author | Pallavi Goorha | Monday, Apr 17,2006 6:59 AM

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PerceptH Delhi commences multimedia campaign for DLF Group; Ad spend pegged at Rs 50 crore plus

PerceptH Delhi has begun work on a huge multimedia campaign for the corporate building of the DLF Group. The Group, which has been more prominent in Delhi and North India till now, is expanding its reach and is going national. According to informed sources, the ad spend was upwards of Rs 50 crore.

The sources added, “The Group is targeting the South, East and West India, too. The campaign is basically to project DLF, the flagship company. The campaign involves a 360-degree angle, including print, TV, the Internet and events, among others. The campaign, which began last week, will continue for 40 days. The TVCs were aired during the India-England ODI series. Print advertisements have started appearing in all major dailies since last week across India.”

Meanwhile, DLF and PerceptH Delhi have won the ground rights for the DLF Cup, Indo-Pak One Day International series at Zayed Stadium in Abu Dhabi, which will be played on April 18-19. PerceptH is organising the whole event and doing all the ground promotions for the DLF Cup.

Tags: e4m

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