Following the multi-agency agency, Toyota Motors has appointed PerceptH as its creative partner for the forthcoming launch of a specific Toyota brand. The rest of the Toyota account including corporate and other brands - stays with Dentsu Communications.
Though there was no official confirmation forthcoming at the time of filing the report, a highly placed industry official close to the situation has confirmed the development. The account size on could not be ascertained, but is believed to be substantial.
The Toyota Motor Company is one of the three major Japanese automobile companies, the other two being Honda Motors and Nissan Motors.
Toyota Kirloskar Motor had launched a new variant of Innova in February 2009 powered with compressed natural gas (CNG). In the first phase of its launch, CNG Innova has been introduced in Delhi, Mumbai, Surat, Hyderabad and Ahmedabad, and would be soon launched in Baroda and Vijayawada.
Honda Siel Cars India, too, has launched its car Jazz in India recently. Meridien Delhi is handling its creative business. Nissan Motors in India is handled by TBWA\India.