PerceptH has been assigned the creative duties for Transport Corporation of India Ltd (TCIL) following a multi-agency pitch. The account size is in the region of Rs 6-8 crore. Transport Corporation of India is an integrated logistics and supply chain solutions provider with expertise developed over five decades, a customer centric approach and world class resources.
This year, TCIL is celebrating 50 years of its existence. The company has integrated all group companies – namely, TCI Freight, TCI XPS, TCI Supply Chain Solutions, TCI Global, TCI Seaways and TCI Foundation – under the umbrella branding of TCI and is also launching a new brand identity.
Amitava Mitra, Senior VP, PerceptH Delhi, said, “It was a challenging task to combine the 50-year celebrations, the new brand identity and the concept of integrating all the different companies under one core identity and projecting this entity as the largest logistics and supply chain solutions provider. It was our innovative communication strategy and solutions that helped us win this account.”
K Prabhakar, President & CEO, TCI XPS, said, “There was a formal pitch involving a few agencies. We were very impressed with PerceptH’s overall understanding of the task and the complete 360 solution – both marketing and advertising – that the agency brought to the table. This made us decide that Percept would be the right communication partner to take our brand forward.”