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PerceptH assigned creative duties for real estate Co Integrated Group

26-August-2008
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PerceptH assigned creative duties for real estate Co Integrated Group

PerceptH has bagged the creative duties for Integrated Group following a multi-agency that also saw the participation of JWT, DraftFCB Ulka, O&M, and McCann Erickson. The account size for the first year has been pegged at around Rs 10 crore.

Integrated Group is a Mumbai-based real estate group, handling infrastructure projects in Gujarat. PerceptH would be looking after the Group’s new offering, an innovative property brokering business supported by multiple touch points to cater to the needs of property seekers in Mumbai. The agency would be involved in the entire brand development and communication process.

Commenting on the win, Ajay Verma, Senior Vice-President-Mumbai, PerceptH, said, “This is our third account win in the span of a month and speaks volumes for our strategy and creative teams. We look forward to working with the Integrated Group and creating an effective 360-degree brand campaign in the coming months.”

Giving the reason for choosing PerceptH, Nishit Savla, Director-Integrated, Coreinfra Ltd, said, “We saw in PerceptH the enthusiasm and commitment towards working for a new brand and a pioneering business concept, which was indeed the main driver for final selection.”

Samarth Shrivastava, AVP, Mumbai, and Mohit Totlani, Group Account Director, who led the pitch for PerceptH, said, “The client saw in us a robust brand surround partner. We are very excited as this is a new concept and it gives us an opportunity to create a brand right from its inception.”

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