Top Story


Home >> Advertising >> Article

Percept/H and Saatchi & Saatchi among Gold winners at Graphis Advertising Annual

Font Size   16
Percept/H and Saatchi & Saatchi among Gold winners at Graphis Advertising Annual

Percept/H and Saatchi & Saatchi Mumbai have found mention among Gold winners in Graphis Advertising Annual 2008. While the latter won for its works on Chateau Indage, Percept/H found mention for its works on The Vegetarian Society, Ghetto Bar and Peprico sauce. Graphis Advertising Annual is a collection of the year’s most outstanding advertisements that are carefully selected and categorised.

For Peprico, Percept/H had conceptualised the black pepper sauce as torture equipment. The ads for Vegetarian Society, used to promote vegetarianism, had a concept that each time vegetarian food was eaten, an animal was saved. This was represented with vegetables served on a plate, in the shape of animals. The ad for Ghetto Bar was for its beer festival to celebrate the Soccer World Cup. The creative therefore featured soccer players who were trying to resist the urge to use the washroom, after having gulped several draughts of beer.

Graphis was first published in 1944 by Walter Herdeg in Zurich, Switzerland. In 1986, B Martin Pedersen was given the opportunity to purchase Graphis. He has since further developed the magazine and books and relocated the headquarters to New York City.


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.