Percept/H and Saatchi & Saatchi among Gold winners at Graphis Advertising Annual
Percept/H and Saatchi & Saatchi Mumbai have found mention among Gold winners in Graphis Advertising Annual 2008. While the latter won for its works on Chateau Indage, Percept/H found mention for its works on The Vegetarian Society, Ghetto Bar and Peprico sauce. Graphis Advertising Annual is a collection of the year’s most outstanding advertisements that are carefully selected and categorised.
For Peprico, Percept/H had conceptualised the black pepper sauce as torture equipment. The ads for Vegetarian Society, used to promote vegetarianism, had a concept that each time vegetarian food was eaten, an animal was saved. This was represented with vegetables served on a plate, in the shape of animals. The ad for Ghetto Bar was for its beer festival to celebrate the Soccer World Cup. The creative therefore featured soccer players who were trying to resist the urge to use the washroom, after having gulped several draughts of beer.
Graphis was first published in 1944 by Walter Herdeg in Zurich, Switzerland. In 1986, B Martin Pedersen was given the opportunity to purchase Graphis. He has since further developed the magazine and books and relocated the headquarters to New York City.
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