Percept Swift Advertising Pvt Ltd, a part of Percept India, Mumbai, has bagged a gold in the Social Message category of the International US Creative Summit Award. With this win, Percept Swift claims to be the only agency in India to have won a gold in Social Message category for the year 2005.
The agency won the Gold for its poster ‘Mother Earth and green Revolution’. The ad exhorts the need for another green revolution in the world for efficient supply of cereals and food grains. The ad was conceptualised by Aswath Ramachandran, Creative Director, Percept Swift Advertising, and carried forward by the creative team. The agency’s focus has always been on creative and constructive work.
Reacting to the win, Ramachandran said, “Winning an award brings joy to an agency, but an international award brings unmatched pride as well. It is the collective use of creative brains that wins an agency laurels and this, too, has been an astounding example of team play all the way for Percept / Swift.”
“The US Summit Creative Award stands testimony to the fact that even a still developing place like Indore also boasts of potent creative talent and it is not only the metros, which can crack the ‘Big Idea’. After winning the Nai Dunia water conservation campaign award, the Summit Creative Award is another feather in the cap for Percept / Swift,” he added.
Creative Summit is a Portland, USA, based organization, which recognises ad agencies across the world for their creative work. The award, in its twelfth year now, is a major achievement for agencies showcasing their work on an international platform. The list of judges for this award includes representatives from some of the big shots of the advertising industry – O&M, Paragon Marketing Communication, Avenue Inc, Stormhouse Partners, Memac Ogilvy, PUSH, Innocean Worldwide, Tribal DDB, MFX Inc, Jeff Fisher Logomotives, Type A Learning Agency, Cocoon Branding, Promoseven Network Inc, and the Art Institute.