Percept Picture Company’s ad film division is expecting turnovers of Rs 100 million in 2007 and aims to grow bigger with more clients like Damas, Ranbaxy, Relaxo, Indo-Italian Chamber of Commerce and Haldiram’s.
Percept Picture Company (PPC) began its advertising division in 1993 with projects providing end-to-end services, from conceptualising an idea to market research to making it into a film. Bharti, Sahara and Siyarams are some of the big names among PPC’s Ad film division’s clients.
Bharat Pandit, Business Head – Ad Films, Percept Picture Company, said, “We achieve economies of scale through internal synergies resulting in adding value to the offering and cost savings, which eventually get passed on to the client.”
“Within a short span of 14 years, PPC Ad Film has become a global production house for ad films, with production infrastructures and services in the Middle East, London, New Zealand, Australia, Bangkok, Prague, South Africa, Malaysia and Sri Lanka,” he further said.
PPC’s portfolio includes promo packaging, live events, documentaries, trade show videos, in-store videos, corporate audio visuals and educational films.