Shiv Sethuraman , who was appointed Chief Executive Officer, Percept One in July this year, has stepped down from his role . He was responsible for leading Business Development and Integration of all Marcom Services, creating opportunities for synergy within and across the Marcom businesses of the Percept Group, attaining profitability and revenue growth organically and inorganically, as also paving the roadmap for the overall Marcom Business of the Percept Group.
Prior to joining Percept, Sethuraman was associated with TBWA\India in the role of Chief Executive Officer. He started his advertising career with Ogilvy, where he cut his teeth on many of the key clients of the agency such as Cadbury, Castrol, Unilever and Shell, among others. He moved to Ogilvy, Paris in 2001 as Global Business Director and was later elevated to the position of MD, Ogilvy & Mather, Paris, where he acquired large global and regional accounts such as Louis Vuitton, Coca Cola - Europe and Europcar and also managed several businesses, including IBM, Unilever and Nestle.