Percept Media has won the media duties of Numero Uno, following a multi-agency pitch.
The agency will be responsible for the company's media planning, ATL, BTL and digital activities. It will also look into ‘scaling up the communication’ for the company.
“We were looking for a media agency with whom we could get a certain level of comfort – whether it was understanding of our business needs, ability to plan and execute 3600 campaigns and a countrywide presence and capability. We found what we were looking for Percept Media and believe our account is in good hands,” said Narinder Singh, Managing Director, Numero Uno.
Shripad Kulkarni, CEO of Percept Media, said, “It is a matter of pride to be associated with Numero Uno. Our success in winning this account has largely been due to our strategic thought, comprehensive understanding of the media employed across every vertical and their pro-active approach. We look forward to a successful partnership with the brand.”