Top Story

e4m_logo.png

Home >> Advertising >> Article

Percept Media wins media duties of India Infoline

11-November-2014
Font Size   16
Share
Percept Media wins media duties of India Infoline

Following a multi-agency, multi-level-evaluation pitch, Percept Media, recently won the account of financial services company India Infoline. This mandate covers all mainline requirements of all the integrated strategic media duties for the company in India. The India Infoline account will be handled nationally by Percept Media with supervision of client operations from the Mumbai Headquarters. The agency has already put a team in place and launched the new campaign for India Infoline on Muhurat Trading Day on CNBC.

Percept Media will be responsible for the media planning of the company across its various interests. The range of the work to be executed will encompass a mix of both Above-the-Line (ATL) and Below-the-Line (BTL) activities. Given the range of entertainment, media and communications solution offerings available across the Percept Group, Percept Media will also focus on synergizing with the various companies within the Percept Group to provide customized products and solutions to help scale up the communication for India Infoline.

Arun Malkani, Chief Marketing Officer, India Infoline said, " We were looking for a media agency with whom we could get a certain level of comfort - whether it was understanding of our business needs, ability to plan and execute large 360 degree campaigns and a countrywide presence and capability. We found what we were looking for in Percept Media and believe our account is in good hands."

Speaking on the win,  Amol Mohandas, Business Head, Percept Media said, ‘’It is a matter of great pride to be associated with India Infoline. Our success in winning this account has largely been due to our strategic thought, a 360 view of communication, comprehensive understanding of the media employed across every vertical and their pro-active approach. To have won such an important and comprehensive pitch is a great honour for us and we look forward to a successful partnership with India Infoline.”
 

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems