Following a multi-agency, multi-level-evaluation pitch, Percept Media, recently won the account of financial services company India Infoline. This mandate covers all mainline requirements of all the integrated strategic media duties for the company in India. The India Infoline account will be handled nationally by Percept Media with supervision of client operations from the Mumbai Headquarters. The agency has already put a team in place and launched the new campaign for India Infoline on Muhurat Trading Day on CNBC.
Percept Media will be responsible for the media planning of the company across its various interests. The range of the work to be executed will encompass a mix of both Above-the-Line (ATL) and Below-the-Line (BTL) activities. Given the range of entertainment, media and communications solution offerings available across the Percept Group, Percept Media will also focus on synergizing with the various companies within the Percept Group to provide customized products and solutions to help scale up the communication for India Infoline.
Arun Malkani, Chief Marketing Officer, India Infoline said, " We were looking for a media agency with whom we could get a certain level of comfort - whether it was understanding of our business needs, ability to plan and execute large 360 degree campaigns and a countrywide presence and capability. We found what we were looking for in Percept Media and believe our account is in good hands."
Speaking on the win, Amol Mohandas, Business Head, Percept Media said, ‘’It is a matter of great pride to be associated with India Infoline. Our success in winning this account has largely been due to our strategic thought, a 360 view of communication, comprehensive understanding of the media employed across every vertical and their pro-active approach. To have won such an important and comprehensive pitch is a great honour for us and we look forward to a successful partnership with India Infoline.”