Top Story

e4m_logo.png

Home >> Advertising >> Article

Percept Hakuhodo bags Daikin AC creative duties; ac size pegged at Rs 20 cr

02-June-2009
Font Size   16
Percept Hakuhodo bags Daikin AC creative duties; ac size pegged at Rs 20 cr

Percept Hakuhodo has been assigned the creative duties for Daikin Air-conditioners. Industry sources have pegged the account size in the region of Rs 20 crore. It is known that no multi-agency pitch preceded the win. Dentsu Marcom is the incumbent agency.

Confirming the win to exchange4media, Amitabh Lahiri, VP, Percept Hakuhodo, said, “The reason we won this business was due to the way we approached the strategy and creative for the air-conditioners. That’s where the difference was created. Daikin is a much larger icon in life. The brand occupies a higher order in consumers’ minds.”

He further said, “We are very excited to work on the brand, and since I have worked on this category earlier, my knowledge also helped in winning this business.”

“It is a 360-degree account comprising print, TV, OOH, Internet and BTL activities. The campaigns will be released in a month’s time,” Lahiri added.

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India