The Delhi office of Percept H has won the creative duties of Jindal Stainless Limited’s latest offering, Art d’inox, touted as the ultimate expression of art in steel. The incumbent agency was Triton. The size of the business is Rs 2 crore. The company had called for a creative pitch in which four creative agencies participated.
Amitava Mitra, Vice-president, Percept H Delhi, said, “We are quite excited to work on this project. We have already begun the work for the client. We did their entire creative work for the first stainless steel sculptures exhibition ‘Confluence’ at the Visual Arts Gallery in India Habitat Centre which is currently on. We are doing creative work for them in print also.”
Mitra added that the agency would mainly be doing work in print. Besides, there will be a brand campaign in April. “We are targeting household magazines and lifestyle magazines,” he added.
artd’inox Business Head Sugato Bose said, “We selected Percept H to handle our creative duties because we really liked there strategy and their presentation. Primarily, we wanted a little bit of freshness in our campaign. We want them to add their experience to the creative part of the brand.”
Jindal Stainless is a specialist company for stainless steel products. Their product range includes home décor items, accessories, dinning range, beverage range, bath accessories and office accessories.