Percept H has good reason to be smiling: the agency has grabbed four accounts in the space of one week across its metro branches. The four accounts -- SOS Children’s Village in Delhi, Old Spice in Mumbai, Rajasthan Tourism for the year 2004-05 and Kerala Ayurveda in Chennai – add up to an estimated Rs 75-80 crore.
Said an elated Rajesh Pant, CEO, Percept H, “The accounts will be on their way to becoming well known from being known. The whole of last week was a high activity one and my team put in everything to bag these accounts.”
Joint Arms was earlier handling the SOS Children’s Village account. The prime duty of Percept H for this account will be to chalk out an effective communication and creative strategy. For Rajasthan Tourism, the agency had been doing a fair amount of national and international creatives, TVCs and Internet advertising. The new assignment involves communication for exponential maximization of tourist inflow. Said Pant, “Recently, our strategy for Rajasthan Tourism was approved. But I can’t reveal what exactly it is. Just wait and watch, we will do everything at the appropriate time and showcase our creative strength.” In the final pitch, Percept H edged out O&M.
What kind of splash is planned for Old Spice which has been off the mainstream media for a couple of years? At this stage Pant was only willing to say that the communication for each and every product under the Old Spice banner will be worked upon by Percept H. “It is a fantastic brand. Although it has been off media for the last couple of years, the brand has tremendous power and a potential which is yet to be unleashed. I think we are lucky to get the creative and media planning duties. We intend to embellish the international essence of the brand with a touch of Indianness,” he said.
In the case of Kerala Ayurveda, which a whole range of cosmetic products, Percept H will be doing the creative and media duties earlier handled by a couple of local agencies. “We will be there to make sure that Kerala Ayurveda develops a greater brand sense. We will be helping their marketing department to make sure that their brand gets the ultimate exposure,” said Pant
Presently, Percept H has Pantaloon, Frooti, Bank of Baroda, Hero Honda Passion Plus, and Montex among others in its portfolio. “With these wins we are closer to our vision of maximizing business for our clients,” Pant observed.