Electronic major Electrolux has decided on new advertising partners. Following a multi-agency pitch, Electrolux has moved its advertising duties from Mudra and OMS to Percept H and Carat. The development was confirmed by Managing Director, Electrolux, Anirudh Dhoot. The account is pegged at Rs 18-20 crore.
Details about the other agencies in the fray were not available.
Speaking on the selection, Dhoot said, “It is very important for a company to choose an efficient agency for best results. Both Percept H and Carat are great creative and media planning hotshops and it was rather an easy decision to choose them. We welcome the new partners in making our brand healthier and work towards our unique brand strategies.”
Madhav Nene, DGM, Marketing Electrolux, said, “We are excited about our new relationship with Percept H and Carat India. We believe that they would contribute to the Electrolux brand and marketing objective. The last campaign saw us spend upwards of Rs 18 crore and with the marketing strategies that we have planned, the New Year will witness a lot more from us.”