Top Story


Home >> Advertising >> Article

Percept H and Carat bag Electrolux advertising account worth Rs 20 cr

Font Size   16
Percept H and Carat bag Electrolux advertising account worth Rs 20 cr

Electronic major Electrolux has decided on new advertising partners. Following a multi-agency pitch, Electrolux has moved its advertising duties from Mudra and OMS to Percept H and Carat. The development was confirmed by Managing Director, Electrolux, Anirudh Dhoot. The account is pegged at Rs 18-20 crore.

Details about the other agencies in the fray were not available.

Speaking on the selection, Dhoot said, “It is very important for a company to choose an efficient agency for best results. Both Percept H and Carat are great creative and media planning hotshops and it was rather an easy decision to choose them. We welcome the new partners in making our brand healthier and work towards our unique brand strategies.”

Madhav Nene, DGM, Marketing Electrolux, said, “We are excited about our new relationship with Percept H and Carat India. We believe that they would contribute to the Electrolux brand and marketing objective. The last campaign saw us spend upwards of Rs 18 crore and with the marketing strategies that we have planned, the New Year will witness a lot more from us.”


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.