Percept Gulf, a Percept Hakuhodo company, has recently bagged the creative duties for six accounts – Pehla, Careerunity, Fair & Handsome, Himani Navratna Oil, Mazda and Ziebart. Incorporated in 1998, Percept Gulf is a joint venture between Percept Ltd and Hakuhodo Percept. Percept Gulf was one of the first Japanese affiliated agencies to enter the Middle East.
Pehla is the only Asian Television Entertainment platform, which provides a bouquet of over 50 channels with content originating from the Asian sub-continent.
Careertunity.com, an online job portal, is a new Dubai Labour Supply Company (DULSCO) venture. Fair & Handsome is the flagship brand from the Emami stable in the lucrative GCC market.
Navratna Oil is a brand from Himani India, providing therapeutic benefit, leading to stress relief and relaxation.
Commenting on the win, Cherian Kuruvilla, COO, Percept Gulf Fz LLc, said, “We won all these accounts in highly competitive multi-agency pitches through a thorough understanding of the market realities, sound strategy and clutter breaking creatives. Given the increased competition in the global market today, brands are constantly evolving, and it is indeed exciting and challenging for us to re-acquaint ourselves and take these brands to an elevated level. None of these would have been possible without the efforts of our 70-member, passionate and enthusiastic team.”