The Fashion Design Council of India (FDCI) and Percept D’Mark (PDM) are making sure that India Fashion Week 2006 is a roaring success. They have partnered with the leading British events company, S2, to produce the IFW 2006 – the official fashion event dedicated to the business of fashion in India.
S2, founded by Dutch designer Wolter Dammers, is a UK-based production, design and technical services company. It specialises in creative live events with a strong history in fashion by producing events such as the London Fashion Week and working with legendary designers like Gianni Versace, Vivien Westwood, Jean Paul Gaultier and Donna Karen.
This year’s highlight is that IFW will be held bi-annually and have two ramps displaying alternate shows to save time on resetting the stage after each show ends.
Rathi Vinay Jha, Director General, FDCI said, “Percept D’Mark had come in with the idea and international experience for IFW 2006. They have brought in Wolter Dammers, who is an event director with a rich experience of having worked with the best in the business. We are certain they will exceed our expectations to make IFW bigger and better than ever before. Their offering is in line with the world-class experience that FDCI promises to give to the participants of India Fashion Week 2006.”
S2 comprises a team of expert professionals who have a wealth of experience in fashion production and lifestyle events and have been in the industry for over 20 years. For the fashion market, the team provides specialist fashion show production, styling and event management with a service that is tailored to respond to the constantly changing requirements of press, designers, producers and organising bodies.
Commenting to S2’s association with IFW, Dammers said, “We are very excited about the project and hope to achieve the objectives. We have looked at the existing systems of the event from the scratch and would be streamlining and adding new features for it to be better than ever before and at par with international shows of Milan, Paris and London.”
This is the first time, since its inception six years ago, that the India Fashion Week will be presented with global expertise. By engaging with S2’s global expertise, PDM, with its rich experience in organising India’s leading fashion and lifestyle events that include Elite Model Look, Lycra MTV Style Awards, Mrs India World and hosting Mrs World in 2004 is committed to presenting India Fashion Week 2006 in April, with a difference.
Preeta Singh, CEO, PDM said, “The India Fashion Week platform is a unique property. Our association with S2 Events is part of a larger design to bring in much desired professionalism to Indian fashion and to take India Fashion Week into its next logical orbit.”
PDM aims to give this year’s IFW a fresh burst of creativity through more designers, new exciting formats, schedules, international technology inputs and infrastructure.