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Percept adds Rs 40 crore to its annualised billings

04-October-2004
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Percept adds Rs 40 crore to its annualised billings

Percept has bagged the creative duties of Mahananda Diary, Kingsbury personal and home care products and Arlem Breweries. Confirming the development, Rajesh Pant, CEO, Percept, stated, “The newly bagged accounts ought to add at least Rs 40 crore to Percept’s annualised billings. And these are brands that are doing considerably well in the local market and have decided to push their advertising and media spends. We pitched in for these businesses in the last couple of months, though we didn’t have much of an inkling of the rival agencies that were involved. What put Percept ahead of the competition, was our astute sense of brand communication and the strategic direction that we are able to give to any piece of advertising.”

Percept signed deals with these clients in the past week. “We have set some creative targets for ourselves for the future, which would ensure the quality of the creative product. And, we hope to retain our winning spree by actively pitching in for more businesses.”

Mahananda Diary‘s strength is expressed by the fact that the firm distributes nearly 7,40,000 litres of milk everyday in Mumbai. The diary has its stamp on the whole of Maharashtra, and has in recent times, spruced up its distribution in a big way. Kingsbury, on the other hand, deals in the arena of personal care and home care, and has two brands called Tantra and Indaz, which operate at localised points. Goa-based Arlem Breweries offers brands like Arlem Pilsner, Arlem Lager, Arlem Premium Lager, Cannon - 10000 Super Strong, Double Gold, Coromandal Super Strong, Goa Pilsner Dry and Arlem Diet.

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