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Percept acquires By Design India; merged with Imageads to form IBD India

18-September-2007
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Percept acquires By Design India; merged with Imageads to form IBD India

Percept Holdings has announced the acquisition of By Design India. With the acquisition, By Design has now merged with Imageads, a Percept Group agency, to form IBD India Pvt. Ltd. An official communiqué noted that C D Ramachandran has retired as Managing Director of Imageads, while Rahul Gupta has been appointed as MD of the merged entity.

IBD India starts off with a consolidated billing of Rs 1 billion per annum. The range of services offered by the new company includes advertising, promotions, direct marketing, brand identity and interactive media.

Ajay Upadhyay, President-Corporate Affairs, Percept Holdings, said, “The design capabilities of By Design and the focus and processes that Imageads brings to the table, will address today’s New Age advertising for clients.”

Rahul Gupta, MD, IBD India, observed, “IBD has been designed to be an agent of change. Our paradigm shifting ways are reflected most strongly in our strategic planning approach and in our wide portfolio of cutting-edge creative work across categories. With Hakuhodo and Percept’s parentage, and the skill sets that we bring forth, we are sure we shall be a creative force to reckon with in the industry.”

Ajay Chandwani, CEO, Percept/H, noted, “This partnership will only strengthen our service offering to our clients. While IBD will continue to service its key clients, we will look at working together and synergising wherever necessary to ensure the best creative and strategic inputs to all our clients.”

By Design India was headed by Founder and MD Rahul Gupta. On the other hand, Imageads is a fully owned subsidiary of Percept/H, with focus on the entire spectrum of specialised services for the services sector -- financial, IT, education, insurance, hospitality and others.

The Binani Cement campaign with Big B is one of the recent campaigns from the IBD India stable. Apart from that, IBD has carried out many branding and communication exercises for brands like The Taj, BreadTalk, K. Raheja Group, JK Helene Curtis, Indian Oil, Avalon Aviation Academy, Georgia Gullini, Bank of India, Sanjeev Kapoor’s ‘Khana Khazana’, etc.

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