Top Story

e4m_logo.png

Home >> Advertising >> Article

Percept acquires By Design India; merged with Imageads to form IBD India

18-September-2007
Font Size   16
Percept acquires By Design India; merged with Imageads to form IBD India

Percept Holdings has announced the acquisition of By Design India. With the acquisition, By Design has now merged with Imageads, a Percept Group agency, to form IBD India Pvt. Ltd. An official communiqué noted that C D Ramachandran has retired as Managing Director of Imageads, while Rahul Gupta has been appointed as MD of the merged entity.

IBD India starts off with a consolidated billing of Rs 1 billion per annum. The range of services offered by the new company includes advertising, promotions, direct marketing, brand identity and interactive media.

Ajay Upadhyay, President-Corporate Affairs, Percept Holdings, said, “The design capabilities of By Design and the focus and processes that Imageads brings to the table, will address today’s New Age advertising for clients.”

Rahul Gupta, MD, IBD India, observed, “IBD has been designed to be an agent of change. Our paradigm shifting ways are reflected most strongly in our strategic planning approach and in our wide portfolio of cutting-edge creative work across categories. With Hakuhodo and Percept’s parentage, and the skill sets that we bring forth, we are sure we shall be a creative force to reckon with in the industry.”

Ajay Chandwani, CEO, Percept/H, noted, “This partnership will only strengthen our service offering to our clients. While IBD will continue to service its key clients, we will look at working together and synergising wherever necessary to ensure the best creative and strategic inputs to all our clients.”

By Design India was headed by Founder and MD Rahul Gupta. On the other hand, Imageads is a fully owned subsidiary of Percept/H, with focus on the entire spectrum of specialised services for the services sector -- financial, IT, education, insurance, hospitality and others.

The Binani Cement campaign with Big B is one of the recent campaigns from the IBD India stable. Apart from that, IBD has carried out many branding and communication exercises for brands like The Taj, BreadTalk, K. Raheja Group, JK Helene Curtis, Indian Oil, Avalon Aviation Academy, Georgia Gullini, Bank of India, Sanjeev Kapoor’s ‘Khana Khazana’, etc.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.