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Percept’s PDM empanelled for Rajasthan Tourism account

Percept’s PDM empanelled for Rajasthan Tourism account

Author | exchange4media Mumbai Bureau | Monday, Jul 20,2009 7:59 AM

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Percept’s PDM empanelled for Rajasthan Tourism account

PDM India, the experiential marketing division of Percept Ltd, has been empanelled by Rajasthan Tourism to handle their entire promotional needs. PDM bagged the tourism account following a multi-agency pitch, which involved 11 agencies from across India. The account size is worth Rs 2 crore. PDM will be handling the account for a period of two years.

Commenting on the win, Sanjay Kacker, COO - North & East, PDM, said, “This is the first time PDM has been appointed by the Government of Rajasthan to promote tourism in India and overseas. To achieve this objective, we are working out a promotional plan for Rajasthan Tourism, which will have a global appeal.”

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