PDM India, the experiential marketing division of Percept Ltd, has been empanelled by Rajasthan Tourism to handle their entire promotional needs. PDM bagged the tourism account following a multi-agency pitch, which involved 11 agencies from across India. The account size is worth Rs 2 crore. PDM will be handling the account for a period of two years.
Commenting on the win, Sanjay Kacker, COO - North & East, PDM, said, “This is the first time PDM has been appointed by the Government of Rajasthan to promote tourism in India and overseas. To achieve this objective, we are working out a promotional plan for Rajasthan Tourism, which will have a global appeal.”