Top Story


Home >> Advertising >> Article

Percept’s PDM empanelled for Rajasthan Tourism account

Font Size   16
Percept’s PDM empanelled for Rajasthan Tourism account

PDM India, the experiential marketing division of Percept Ltd, has been empanelled by Rajasthan Tourism to handle their entire promotional needs. PDM bagged the tourism account following a multi-agency pitch, which involved 11 agencies from across India. The account size is worth Rs 2 crore. PDM will be handling the account for a period of two years.

Commenting on the win, Sanjay Kacker, COO - North & East, PDM, said, “This is the first time PDM has been appointed by the Government of Rajasthan to promote tourism in India and overseas. To achieve this objective, we are working out a promotional plan for Rajasthan Tourism, which will have a global appeal.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...