Allied Media, the media division of Percept Group, has bagged the media duties for Su-kam, one of the major players in the power back-up industry in India. Agency officials inform that the account size is worth around Rs 20 crore. It is understood that Allied Media will handle all strategic planning, media buying and implementation for Su-kam.
Speaking on the win, Shripad Kulkarni, COO, Allied Media Integrated Communications, said, “Our 360-degree marcom solutions pedigree is a huge advantage. Building on this, at Allied Media we have developed an expertise in handling the entire spectrum of marcom – conventional media, unconventional media and new media. We will work closely with the Su-Kam marketing team to make their ambitious growth plans a reality.”
Confirming the development, C. M. Singh, Sales & Marketing Director, Su-Kam, commented, “We plan to go aggressive in the market and also in our communication strategy. In Allied Media we have the right partner.”
“In an era of growing energy needs and rising concerns about the environment, the focus of the entire world is on renewable energy. Su-Kam, the leader in power back-up systems and solutions, will develop world class, state of the art electronics to support this endeavour,” he explained further.
Su-kam is reported to be the only power back-up company whose R&D is recognised by the Government of India. Recently, Allied Media had also won the Cannon account.