PepsiCo India has announced that it has strengthened its hydration portfolio with the national launch of India’s first-ever Hydrotonic drink– 7UP Revive. Unveiled at a press conference with Vipul Prakash,Vice President, Beverage Category at PepsiCo India and health guru Mickey Mehta in Hyderabad, the product will now be available in 10 priority markets:Andhra Pradesh, Telangana, Goa, Delhi, NCR, Maharashtra, Gujarat, Karnataka and West Bengal, along with Tamil Nadu and Kerala where the product was introduced last yearwith a rousing consumer response.
7UP Revive is a ‘Hydrotonic Drink’ with vitamins and electrolytes that help consumers rehydrate and refresh after being out and about or active.7UP Revive contains Vitamins B3, B6 and B12, which are known to play an essential role in energy metabolism, and electrolytes like Sodium and Potassium needed to replenish some mineral salts that the body loses when sweating.
Commenting on the national launch of 7UP Revive, Vipul Prakash, Vice President, Beverage Category at PepsiCo India said, “Hydration is a critical portfolio for PepsiCo, with 7UP Revive one of our first innovations in this space. 7UP Revive is a relevant and perfect solution to the warm and largely humid Indian climatic conditions, and is a product that aims to address an existing need-gap in the market. We first introduced7UP® Revive™ in Tamil Nadu and Kerala last year andthe product hasseen huge consumer traction, including strong consumer trials and very encouraging repeats.We are excited to now make India’s first-ever Hydrotonic drink available nationally inour priority markets.”
This great tasting drink and its strong proposition of ‘Body Ka Top-Up’ has resonated very well with consumers. The introduction of 7UP Revive in the new states will be accompanied with a new thematic TVC which talks about the product proposition. The launch will be supported by strong on-air and outdoor campaigns along with extensive consumer sampling.
You can watch the TVC here: