Pepsi plans to launch two cricket-based television ad campaigns. The campaigns, which are going to coincide with the India-Zimbabwe cricket series, are expected to be on air within a week's time. Pepsi is sponsoring both the test and one-day series between India and Zimbabwe.
The company will also be introducing several contests and promotions which will revolve around the series. The contests include a slogan-writing contest, the winner of which will present the man of the match award and a `Pepsi meet-n-greet contest' in which a person is eligible to win a prize after answering three questions correctly.
Source: Business Line