Pepsi is due to launch its new ad film featuring Madhavan. The ad film will be promoting both Pepsi and Madhavan’s new film Dum Dum Dum directed by Mani Ratnam. The film will only shown in the South.
Pepsi has recently launched many films for local markets. Prior to this Pepsi had launched the Mera Number Kab Aayega in Andhra Pradesh and Punjab.