Pepsi Foods Ltd. has tied up with the popular contesting site Contests2win to launch `Mirinda Playzone' to promote its popular brand Mirinda Orange. To connect with its target audience, the company kicked off a major online promotion at Contest2Win.
In sync with online promotions, the company also plans to launch offline promotions and events to promote the brand in the virtual world.
As per the promotions, Mirinda fans can take part in a Mirinda playzone that features four different games. Each game is a contest where participants can win exciting prizes that include Playstations, Video games, Snazzy watches with cameras and contemporary Mirinda gaming gear.
With an online community of over half a million Indian users, Contests2win.com is India's leading contesting site. At present, C2W has over 225 brand relationships with leading brick & mortar brands which use its marketing solution services and online media platform to develop innovative and interactive marketing programmes.