Top Story

e4m_logo.png

Home >> Advertising >> Article

Pepsi Foods Ltd. has tied up with Contests2win

23-February-2001
Font Size   16
Share
Pepsi Foods Ltd. has tied up with Contests2win

Pepsi Foods Ltd. has tied up with the popular contesting site Contests2win to launch `Mirinda Playzone' to promote its popular brand Mirinda Orange. To connect with its target audience, the company kicked off a major online promotion at Contest2Win.

In sync with online promotions, the company also plans to launch offline promotions and events to promote the brand in the virtual world.

As per the promotions, Mirinda fans can take part in a Mirinda playzone that features four different games. Each game is a contest where participants can win exciting prizes that include Playstations, Video games, Snazzy watches with cameras and contemporary Mirinda gaming gear.

With an online community of over half a million Indian users, Contests2win.com is India's leading contesting site. At present, C2W has over 225 brand relationships with leading brick & mortar brands which use its marketing solution services and online media platform to develop innovative and interactive marketing programmes.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.